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Beautyriot.com Joins Top Five Most Popular Beauty Web Sites
BeautyRiot.com (www.beautyriot.com) has joined the Web's most popular beauty-themed Web sites, entering the list at number five. The ranking is according to Alexa Internet (www.alexa.com), a leading Web site traffic and popularity ranking service (an Amazon.com company). BeautyRiot.com, a free, celebrity-focused, beauty and hair advice and information site, grew its traffic rapidly in the last twelve months. The site's most popular area is its "Celebrity Hairstyles" photo gallery, featuring more than 300 high-quality pictures of popular celebrity hairstyles. The women's Web site also provides instructions on how to copy celebrity hairstyles and makeup looks."Despite the wealth of print magazines providing beauty content to women, there's very little quality information available on the Web," said BeautyRiot president, Kirsten Lambertsen.

"BeautyRiot.com serves that need. Our users--we call them 'beauty junkies'--can immediately answer their hair and beauty questions, rather than trudge through a stack of expensive magazines for hours hoping for a solution. Plus, BeautyRiot is just plain fun to look at."BeautyRiot.com derives the majority of its traffic from organic search engine listings, and by far the most popular pages on the site are those about celebrities. Featured stars include Jennifer Lopez, Jennifer Aniston, Ashlee Simpson, Jessica Simpson, Beyonce Knowles, Angelina Jolie, Britney Spears, Lisa Rinna and many more. The Web site also provides

advice and instruction on how to apply makeup, style hair, and solve beauty problems such as acne or a botched haircut.

Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online.BeautyRiot.com has gone from an Alexa ranking of over 200,000 a year ago to 38,847 as of March 8, 2005 (the lower the Alexa ranking, the more popular the Web site). The beauty and hairstyles Web site will serve over 400,000 unique visitors and more than four million pageviews this March, substantial numbers for a niche destination. 98% of the site's vistors are women. BeautyRiot.com expects traffic to continue to grow briskly through 2005.Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site's ranking is based on a combined measure of reach and pageviews.About BeautyRiot.com.

BeautyRiot.com is the leading celebrity-focused beauty information site on the Web. Visitors can find hairstyles and makeup information for all their favorite celebrities including Jennifer Lopez, Jennifer Aniston, Ashlee Simpson, Jessica Simpson, Beyonce Knowles, Angelina Jolie, Britney Spears, Lisa Rinna and many more. Users can find answers to all their beauty and hair questions, as well as submit questions to the site's beauty expert, Celeste. BeautyRiot.com was founded in 1999 and is headquartered in San Francisco, CA.Contact Information:Kirsten LambertsenBeautyRiot, Inc.800-544-9024 x600http://www.beautyriot.com.